I’m a curiosity-driven strategic thinker with 20+ years experience empowering creative teams to innovate and deliver consumer brand & retail experiences internationally.
Deeply interested by how people think, feel and do (view, shop, share, vote); I believe in the power of experience to transform relationships between brands, consumers, community and the wider world.
An analytical thinker and collaborative doer, I connect the dots between the 'why', 'what' and 'how' by developing and translating insights into actionable strategies. These often come to life as experience propositions, conceptual territories, content narratives, design briefs, brand touch points, retail brand architecture, format strategy, customer journey maps, service design frameworks and roadmaps.
My previous Design/Creative Director roles leading multi-disciplinary teams has made me highly attuned to design-thinking, tangible success metrics and structuring compelling narratives to engage stakeholders
